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Syncro Communication |
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Site MapFor navigational purposes we have included this page which contains links to pages will be helpful to you. Check back often as we continually update links as well as information to keep this site current. Consequently, you should have no trouble navigating through this site if you do. Please contact us at customerservice@syncrocomm.com to get support from our webmaster. Advantages of Newspaper Advertising There are a number of characteristics of paid-circulation newspapers that make them especially appealing to advertisers: § Most paid-circulation papers, both daily and weekly, reach the majority of homes in their primary city or town. § Almost every home in the United States receives a newspaper, either at the newsstand or by home delivery. § Newspapers permit an advertiser to reach a large number of people within a specified geographical area. § The printed advertising message has both permanence and desired obsolescence. A reader can refer back to, or even clip and save, a particular ad, yet tomorrow’s edition is new and fresh and as eagerly sought by the same reader. § The newspaper offers a predictable frequency of publication: once, twice or up to seven times a week. § Newspapers have immediacy. You can place an ad on Monday and be getting results before the week is over. Short deadlines permit quick responses to changing market conditions. § People expect to find advertising in their newspapers. In fact, many people buy newspapers just to read the ads from the restaurants, movies and discount stores. § Reading the newspaper has become a habit for most families. It has something for everyone. § You can reach certain segments of your market by placing your ads in different sections of the paper such as: sports, comics, crosswords, news, classifieds, etc. § An advertiser has flexibility in terms of ad size and placement. Production changes can be made quickly, if necessary, a new insert can be added on short notice. § Advertisements can be examined at leisure. Exposure is not limited, so readers can take their time reading the messages. § It offers a great variety of ad sizes. If you don’t have a large budget, you can still run a series of small ads. § Many options are available. Copy alone; copy with graphics; black and white; or full color. § Newspaper supplements often feature certain subjects that readers pull out and save. These tips have been shared by: Michael (Mike) Brassil who is the author of “The Only Business Start-Up Guide You Will Ever Need.” It is important to keep in mind that print advertising was the first form of mass media and still is very effective today.
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